Professional Copywriter
Denver Colorado SEO Marketing Website Writer
Scott A. Rolsen
8504 E. Saratoga Pl., Denver, Colorado 80237, Email: s_rolsen@netzero.com
Phone: 720-529-0103 (home office), 303-249-1219 (cell)
ELEVATE YOUR CORPORATE WEB COPY OR FREELANCE CONSULTING WEB WRITING SEO CONTENT TO THE NEXT LEVEL!
My SEO Writing Background:
My professional SEO, marketing, and copywriting background is extensive, stretching over a decade.
I’ve written darned near everything, from written articles, to lengthy campaign oriented brochures, to multi-media scripts, to sales related marketing & financial flyers. You name it, I've probably written it!
If your company or small business operation needs a seasoned writer, editor or proofer in the Denver, Colorado (CO) area—or elsewhere in the country, I can help with your written SEO and overall content writing needs. My freelance writing, editing, and content delivery skills are available for your complex local, national, and Denver, Colorado, business or corporate writing and marketing campaign needs.
I can help your business writing and web search optimization needs with:
SEO page-specific keyword search optimization
Search Engine Optimized Keyword tracking and analytics
Web related content & writing
Customer-focused copy
B2B & B2C web writing
Search Optimized content for Google Search, Bing Search, Yahoo Search and more
Targeted web search content, announcements, emails, and press releases
Web marketing, branding & financial investment campaigns
...And much, much more!
But don’t just take my word for it. Look at the impressive client / employer list that I have served over the years. Be it large national corporations with grandious writing needs to smaller, local interactive advertising clients with focused editing and proofing concerns. Big or small, I’ve done most of my copywriting or copy editing projects with one goal in mind—“get it done—and quickly.”
In at nutshell, I’ll give you or your company a keen marketing eye focused on your copy, SEO content or marketing materials campaigns with a fast, efficient, and cost effective writing and editing analysis.
Email me today at s_rolsen@netzero.com to see how I can help your business communicate with your customers (and the world) on a higher, yet more personal, level.
See below for more....
PROFESSIONAL COPYWRITING AND COPYEDITING STRENGTHS
Award-winning Denver, Colorado, copywriter and copyeditor with over ten years of professional communications experience. Areas of expertise include:
- Researching, writing, and editing client-driven, goal specific copy tailored to a variety of audiences
- Copywriting and copyediting proficiency with numerous content voices, including marketing, sales, corporate branding, financial, educational, and instructional.
- Ensuring results-focused copy and content through collaboration with clients, project managers, designers, product experts and corporate legal teams
- Writing and editing superior content in the form of: marketing campaigns, web pages, brochures, fliers, audio CD scripts, multimedia DVD scripts, continuing education scripts, PowerPoint presentations, flyers, mailers, financial articles SEO and SEM optimized pages, and company annual reports
PROFESSIONAL EXPERIENCE
First Data, Financial Transactions Corporation
|
Marketing Writer (Freelance Consultant) |
September 2007 to Present |
- Researched, wrote and edited various online and in-print B2B marketing campaigns, including the entire First Data Cash Management Solutions website with SEO and SEM properties.
- Worked closely with the Marketing Vice President and the Web Content Director to deliver comprehensive copy tailored to the B2B merchant audience.
- Participated in brainstorming sessions with product and field experts. Researched, outlined and wrote all-new PowerPoint content for the Innovative Payments Group Sales Team.
- Researched and wrote 230 sales sheets on a tight one-month deadline for partner companies across a wide range of industries.
Jackson National, Life Insurance and Annuity Company
|
Copywriter (Freelance Consultant) |
May 2008 to Present |
- Researched and wrote the forthcoming Retirementology Book, designed to explore the field of Behavioral Finance and examine how psychological decision making impacts the retirement landscape.
- Worked with and coordinated with other freelance writers to hone and streamline book's message.
- Edited content for overall project scope, merging and focusing the book's chapters based upon project goals.
- Brainstormed and assisted the Design team for chapter presentation, layout, and functionality.
Malenke-Barnhart, Interactive Advertising Agency
|
Content Manager (Freelance Consultant) |
May 2007 to January 2008 |
- Researched, wrote, edited and managed various online Search Engine Optimized and Search Engine Marketing projects from start to finish, including Qwest website redesign and continuous improvement deliverables.
- Re-wrote technical content for the Qwest's entire Government Services Agency website serving federal agency users in Washington, D.C.
- Managed deadlines and delivered copy tailored to client specifications within given wireframe, legal, and consumer-driven parameters.
Jackson National, Life Insurance and Annuity Company
|
Marketing Copywriter (Fulltime Employee) |
September 2004 to May 2007 |
- Won the 2006 Award of Excellence from the Insurance & Financial Communicators Association (I.F.C.A.) International Competition for writing the "Annuity Mythology" brochure and presentation.
- Won the 2006 Award of Excellence from the Insurance & Financial Communicators Association (I.F.C.A.) International Competition for writing the "Choose Your Direction: A Guide to IRAs" campaign.
- Won the 2006 APEX Grand Award from Communications Concepts, Inc for writing the "Choose Your Direction: A Guide to IRAs" campaign.
- Copyeditor for the "But What if I Live? The American Retirement Crisis" presentation which won the 2005 Best of Show at the Insurance & Financial Communicators Association (I.F.C.A.) International Competition.
- Partnered with Brand Managers in Marketing Communications and Marketing Strategy on high-profile marketing campaigns.
- Collaborated with project managers, designers and the legal team to ensure marketing pieces were appropriately compliant and properly aligned to the brand message and target audience.
American Century Investments, Financial Services Company
|
Senior Correspondence Representative (Fulltime Employee) |
September 1996 to July 2003 |
- Wrote consumer correspondence to investors on topics including: fund performance, financial products, retirement planing, and regulatory compliance.
- Wrote copy in the form of articles and editorials for monthly employee newsletter "Rocky Talk."
- Developed, managed and wrote corporate communications content for a dynamic new company intranet site tailored to the needs of 500 Denver Center employees using tables, frames, forms, templates, navigation and library items.
- Re-developed and wrote content for the Account Services group website using DreamWeaver and HTML, incorporating department-specific initiatives aligned with company goals and brand integrity.
The Monee Group, Credit and Debit Card Services
|
Copyeditor (Freelance Consultant) |
August 2002 to June 2003 |
- Edited marketing materials, product agreements, business plans, consumer correspondence and web site content for a new credit card product line.
- Developed Corporate Publication Guidelines for all written materials.
- Evaluated the company web site for usability and worked closely with the Chief Information Officer regarding recommendations for improvements.
EDUCATION and TRAINING
Ohio State University Degree - 1994
Bachelor of Arts in English
Finance Minor, Capstone Business Program
NASD Series 6 and 63 Licensed Representative 1997-2008
PROFESSIONAL FICTION WRITING AWARDS and HONORS
Seven-time Quarter-Finalist / Honorable Mention,
Writers of the Future Contest, 2005-2008
2nd Place Prize Winner, 2005 Clarke-Bradbury International Science Fiction Competition
.