8504 E. Saratoga Pl., Denver, Colorado 80237, Email: s_rolsen@netzero.com

Phone: 720-529-0103 (home office), 303-249-1219 (cell)

• Researched, wrote and edited various online and in-print B2B marketing campaigns, including the entire First Data Cash Management Solutions website with SEO and SEM properties.
• Worked closely with the Marketing Vice President and the Web Content Director to deliver comprehensive copy tailored to the B2B merchant audience.
• Participated in brainstorming sessions with product and field experts. Researched, outlined and wrote all-new PowerPoint content for the Innovative Payments Group Sales Team.
• Researched and wrote 230 sales sheets on a tight one-month deadline for partner companies across a wide range of industries.

• Researched and wrote the forthcoming Retirementology Book, designed to explore the field of Behavioral Finance and examine how psychological decision making impacts the retirement landscape.
• Worked with and coordinated with other freelance writers to hone and streamline book's message.
• Edited content for overall project scope, merging and focusing the book's chapters based upon project goals.
• Brainstormed and assisted the Design team for chapter presentation, layout, and functionality.

• Researched, wrote, edited and managed various online Search Engine Optimized and Search Engine Marketing projects from start to finish, including Qwest website redesign and continuous improvement deliverables.
• Re-wrote technical content for the Qwest's entire Government Services Agency website serving federal agency users in Washington, D.C.
• Managed deadlines and delivered copy tailored to client specifications within given wireframe, legal, and consumer-driven parameters.

• Won the 2006 Award of Excellence from the Insurance & Financial Communicators Association (I.F.C.A.) International Competition for writing the "Annuity Mythology" brochure and presentation.
• Won the 2006 Award of Excellence from the Insurance & Financial Communicators Association (I.F.C.A.) International Competition for writing the "Choose Your Direction: A Guide to IRAs" campaign.
• Won the 2006 APEX Grand Award from Communications Concepts, Inc for writing the "Choose Your Direction: A Guide to IRAs" campaign.
• Copyeditor for the "But What if I Live? The American Retirement Crisis" presentation which won the 2005 Best of Show at the Insurance & Financial Communicators Association (I.F.C.A.) International Competition.
• Partnered with Brand Managers in Marketing Communications and Marketing Strategy on high-profile marketing campaigns.
• Collaborated with project managers, designers and the legal team to ensure marketing pieces were appropriately compliant and properly aligned to the brand message and target audience.

• Wrote consumer correspondence to investors on topics including: fund performance, financial products, retirement planing, and regulatory compliance.
• Wrote copy in the form of articles and editorials for monthly employee newsletter "Rocky Talk."
• Developed, managed and wrote corporate communications content for a dynamic new company intranet site tailored to the needs of 500 Denver Center employees using tables, frames, forms, templates, navigation and library items.
• Re-developed and wrote content for the Account Services group website using DreamWeaver and HTML, incorporating department-specific initiatives aligned with company goals and brand integrity.

• Edited marketing materials, product agreements, business plans, consumer correspondence and web site content for a new credit card product line.
• Developed Corporate Publication Guidelines for all written materials.
• Evaluated the company web site for usability and worked closely with the Chief Information Officer regarding recommendations for improvements.

Seven-time Quarter-Finalist / Honorable Mention, Writers of the Future Contest, 2005-2008